Great Gris Case Sale great success

The Great Gris Case Sale ended up being a good great thing! I wasn't too sure about it but I figured we didn't have too much to lose (other than 112 cases of wine).

The sale started around March 17th and started slow. A few case orders were coming in, but in the first couple of days I had an overwhelming number of requests to buy the cases over the phone and then pick them up at our Fifth Street Market Wine Bar & Bistro location. After the first Spring Club Party Open House we were getting through the wine but still had quite a bit more to sell. So, I reluctantly made the decision to send out another email and open up Bistro pick-ups as an option. That ended up being the key as the Bistro has always been for us in the past.

We originally opened up the Fifth Street location to give people in our wine club an easy way to pick up their club shipments in town. And in this case the Bistro was again the key to selling out of both the 03 and 04 within the next week.

The sale was so successful that I've started looking into getting some more wine for another sale. We've done custom crush jobs (external source provides the grapes, we process, bottle and put their label on the wine) in the past for the Fairfield Wines label and I think we may be able to get either some more 2004 Pinot Gris or better yet, some 2004 Reserve Pinot Noir to put on sale for our up coming Chocolates & Cherry Blossoms Spring Wine Club Extravaganza.