Wednesday, April 18, 2007

More Than Fair! Fairfield Pinot Noir Sale!

Our next big wine sale is off to a good start. The More Than Fair! Fairfield Pinot Noir Sale! is going on right now. Every time we have a LaVelle Wine Club Party we do several things:
  • Free Food
  • Free Entertainment
  • Extra Discounts on select wines
This year, as oppossed to past years I've tried to come up with a special wine sale to go along with the event. So, instead of just offering an extra 10% off a few wines that we have in stock I've decided to put one wine on a big sale in the time periods near the club party. Last month we had the Great Gris Case Sale that coincided with our Spring Wine Club Open House.

This time around I've decided that putting a really nice Oregon Pinot Noir on sale would be a great idea. Given the current market and going rates for most Oregon Pinot Noir this year I thought it'd also be a nice way to thank our club members while at the same time helping ourselves turn a bit of a profit in an otherwise rainy month.

So, Fairfield wines are what we refer to as a Custom Crush job. Steve Fairfield doesn't have a winery of his own, but he does have a lot of grapes. So, Fairfield Wines are actually made by Andy Gribscov (our winemaker) here at LaVelle Vineyards. Mr. Fairfield is responsible for buying the grapes and the labels, and we then process the grapes at our facility, make the wine, and bottle it for him. That is the connection between LaVelle and Fairfield. Fairfield's 2004 Reserve Pinot Noir is similar to our 2004 Vintage Select Pinot Noir. the wines share two of the three grapes sources used to make the wine, so you know you'll be getting a good Oregon Pinot Noir when you buy a bottle (or a case) of the Fairfield 04 Reserve Pinot Noir.

The retail price of this wine is $18 per bottle. We're selling it for $12 per bottle (over 30% off) and $129 per case (over 40% off) for the entire month of April, and then possibly into May in the wine lasts!

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